Flight Centre Foundation Animation


The Flight Centre Foundation is the heart of the Flight Centre Travel Group’s corporate and social responsibility strategy. It provides employees with a means to support nominated charities through workplace giving and fundraising initiatives.

All staff donations are matched dollar-for-dollar by the company, which also offers a paid program for employees who want to volunteer their time to community charities. Flight Centre Foundation’s directors’ challenge was to take a serious message – and a request for donations – and make it appealing to the Flight Centre Travel Group’s 8,500 Australian employees. Fatfish was to take the four major charity groups that FCF supports and outline their offering to the community as well as some ways employees could donate not only their money through Workplace Giving but also through donations of their time to local charities.

In the past these video promotions had been too lengthy to share effectively and were specific to each charity rather than an overview of all four. This year they wanted us to combine each into a light-hearted but impactful video that shared equal promotional weight between all four charity groups. Our animated approach was well-received as we used simple examples of where we could all save a couple of bucks a week to contribute to FCF’s annual target.

“On debut we had additional/increased sign ups to Workplace Giving of over $150k pa (with company matching) so it certainly did the trick. We are really getting the message out across the country and we simply could not do it without the videos. You should be exceptionally chuffed.”
Anita Russell, Flight Centre Foundation

 

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