ING Direct Activation


fatfish were asked to create an internal activation campaign for ING Direct’s ‘Say no to ATM fees’ promotion. The goal was to ensure all ING staff were aware of the new promotion and ‘spread the word’ to family and friends. A multi-platform interactive game was developed.

ING staff were asked to literally ‘slash fees’ to save customers $1.5m. Touch screens were setup in the ING Direct foyer to engage employees throughout the day. This activation was also accessible via desktop computers and tablets. The campaign was run over three days and resulted in an astounding 80% engagement (by all staff across their two head offices), it has been deemed the most successful internal activation to date for ING.

ING