The challenge from the start was creating something cool from a relatively scary and uncool subject, legal aid. The visual treatment had to resonate with the young teen audience. It needed to be engaging enough to use not just once, but continue to use and tell friends about it. Fatfish developed the full concept for the application featuring peer to peer messaging, incident diary, legal information and legal quizzes. The final uptake of the application has exceeded all expectations of VLA and continues to be used across the country educating teenagers on their legal rights.
View the app for Android here